Quality of Education Services and Community Satisfaction with SDIT Using The Servqual Model
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Published:
Apr 30, 2024
Keywords:
Community satisfaction, SDIT, Service quality, ServQual
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Abstract
This research develops a model through measuring the quality of educational services towards the competitive excellence of SDIT (Integrated Islamic Primary Schools). This research aims to test the gap scores for each dimension of each SDIT, thus it can determine the right marketing strategy to satisfy and increase the interest of new students’ parents who believe that their children will receive an education at an excellent Islamic Elementary School. The research was using a quantitative approach through respondent description, item validity and reliability, and ServQual model statistical tests. The population in the research was all people who believe in Integrated Islamic Primary School education in Klaten Regency. This research used a purposive sampling technique of 100 respondents. The attributes in the questionnaire were adapted from the ServQual concept which is suitable in the realm of educational research including tangibles, reliability, responsiveness, assurance and empathy. Quantitative tests include validity tests, item reliability and ServQual confirmation tests. The test results of validity and reliability were valid and reliable. The confirmation test score has a positive average value of 60.27 with the lowest positive value in the reliabilities dimension of 28.45, followed by tangibles 34.28, responsiveness 72.58 assurance 88.44 and empathy has the highest value of 127.60. Improvement efforts must continue to be made by the SDIT management with an emphasis on improving the value that still has the lowest positive dimension followed by the next positive value. Increasing the quality of SDIT's educational services by implementing the Total Quality Management concept optimally will lead to increased community satisfaction and strengthened SDIT's competitive performance in the future.
Article Details
How to Cite
Syska Lady Sulistyowatie, Arif Julianto Sri Nugroho, Abdul Haris, Agung Nugroho Jati, & Tasari. (2024). Quality of Education Services and Community Satisfaction with SDIT Using The Servqual Model. Widya Accarya, 15(1), 26-34. https://doi.org/10.46650/wa.15.1.1529.26-34
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Bahri, I. S. (2018). Strategi Peningkatan Kualitas Jasa Pendidikan Islam di MIN Demangan Kota Madiun. Muslim Heritage, 3(2), 287–306.
Cronin, J. J., & Taylor, S. A. (2002). Measuring Service Quality: A Reexamination and Extension. Journal of Marketing, 6, 55–68.
Damanik, D. A. (2019). Kekerasan Dalam Dunia Pendidikan: Tinjauan Sosiologi Pendidikan. Jurnal Sosiologi Nusantara, 5(1), 77–90. https://doi.org/10.33369/jsn.5.1.77-90
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. . (2019). Multivariate Data Analysis. (8th ed.). New Jersey: Prentice Hall International Inc.
Hidayat, A., Fatimah, S., & Rosidin, D. N. (2022). Challenges and Prospects of Islamic Education Institutions and Sustainability in the Digital Era. Nazhruna: Jurnal Pendidikan Islam, 5(2), 351–366. https://doi.org/. http://repository.syekhnurjati.ac.id/id/eprint/6414
Ismael, F., & Iswantir. (2022). Konsep Pendidikan Sekolah Islam Terpadu. Jurnal Penelitian Ilmu Pendidikan Indonesia., 1(2), 127–134. https://doi.org/10.31004/jpion.v1i2.30
Kotler, P., & Fox, K. F. A. (1995). Strategic Marketing for Educational Institutions (2nd ed.). New Jersey: Prentice Hall, Inc.
Marjukah, A., Nugroho, A. J. S., Haris, A., Jati, A. N., & Almasitoh, U. . (2024). The Moderating Effect on Community Intention to Believe in Excellent Islamic Schools Education. Al-Hayat: Journal of Islamic Education, 8(1), 98–112. https://doi.org/https://doi.org/10.35723/ajie.v8i1.507
Muttaqin, I. (2023). Brand Personality Dimension for Islamic Educational Intitution. Indonesian Journal of Islamic Education Studies, 6(1), 33–49. https://doi.org/10.33367/ijies.v6i1.3757
Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1998). A Conceptual Model of Service Quality and Its implication. Journal of Marketing, 49(fall), 41–50.
Prakash, A., & Phadtare, M. (2018). Service Quality for Architects: Scale Development and Validation. Engineering. Construction and Architectural Management, 25(5), 670–686.
Republika. (2024, January). Dewan Minta Disdik DKI Cabut KJP Pelajar yang Terlibat Tawuran di Jakarta.
Resti, N., Sardin, & Utami, N. F. (2023). Pengaruh Pola Asuh Permisif terhadap Pelaku Tawuran Pelajar SMA di Sukabumi. Dimesia: Jurnal Kajian Sosiologi, 12(1), 25–30. https://doi.org/https://doi.org/10.21831/dimensia.v12i1.60865.