TINJAUAN YURIDIS PERLINDUNGAN HUKUM PELAKU USAHA YANG MENGALAMI KERUGIAN DARI ITIKAD TIDAK BAIK KONSUMEN

Abstract

Law Number 8 of 1999 concerning Consumer Protection regulates consumer obligations inArticle 5 letter b, namely that violators have good intentions in carrying out the business ofpurchasing goods. Currently, losses are often experienced by business actors due to failureto fulfill the achievements that consumers should have made, which causes losses to businessactors, including bringing food from outside where business actors have informed potentialconsumers that the products being sold are halal products but there is still consumer badfaith that causes losses to business actors.The type of research used in this research is normative legal research which is a scientific research procedure to find the truth based onscientific logic from a normative side. Using a legislative approach with primary legalmaterials, secondary legal materials and tertiary legal materials.The conclusion of thisresearch is that there is legal protection for business actors. Legal protection is an action thatprotects and/or provides assistance to sufferers whose rights have been taken away or harmed.Business actors prioritize consumer rights, namely selling goods and/or services that are quality andsafe when used. Consumer satisfaction is also measured from the responsibilities of business actors asexplained in Law Number 8 of 1999 concerning Consumer Protection.